Clipper announce limited edition Alice tea

February 22nd, 2010, 12:05

In true mad hatter style, Clipper Teas, announce their celebration of Disney’s Alice in Wonderland, in cinemas March 5th.

Clipper will be the exclusive tea partner of Disney’s Alice in Wonderland at a special fashion screening of the movie as part of London Fashion Week alongside Alice Temperley and Swarovski on the 20th February.

The World Premiere of Disney’s Alice in Wonderland on 25th February will also be supported with Clipper branded material and consumers will be given the chance to win exclusive tickets through the website www.clipper-teas.com for their chance to attend this special star-studded event.

To coincide with the launch of the long awaited film, industry innovator Clipper Teas will be celebrating in true mad hatter tea party style by creating a range of limited edition ‘Alice’ tea available through the website.

Three varieties of superior quality loose teas will be launched, Alice Tea which will be an exquisite blend of the finest Assam and Ceylon teas, Queen of Hearts Tea, a fresh citrus Earl Grey and The White Queen, a spring White Tea Silver needles, one of the finest qualities of white tea sourced from Fujian province in China, with prices starting at £3.95.

Gill Hesketh, Marketing Director for Clipper Teas: “The Alice in Wonderland partnership is a great fit for the brand – we are excited to be involved with the launch and are confident that consumers will want to recreate their own tea party with the limited edition Alice teas.”


 

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